Monday, 17 August 2009

Sports Direct

From: Doctor Duke Guy
Date: 2009/7/28
Subject: GUY 28/07/2009
To: stores.customerservices@[removed].com


Firstly, thanks for a great store - if I need something related to sports, and I need it direct - then I know exactly where I am going - SPORTS DIRECT. It's in the name.

While I would like to wax lyrical about your multi-faceted world of sporting goodness, I'm afraid I have to stop in my tracks and inform you of an incident I was unfortunate to be involved in just recently.

While visiting the Blackpool incarnation of SPORTS DIRECT (FY1 4QZ) - I purchased a number of items, one of which were a pair of 'Adidas F50 Replique Shin Guards'. The purchase went through, abeit not very smoothly (the cashier didn't know how the magic bar-code zapper worked) and I exited your shop without an element of disgruntlement...that was soon to change when I returned home (I do not live in Blackpool, might I add).

I checked the pair of 'Adidas F50 Replique Shin Guards' for comfort and fit. To my horror of horrors, the security tag was still attached to the ankles of both shin guards, effectively tying them together. Of course, I don' t have a license for a security tag removing device - and they are quite clearly designed to stay on the garments.

So I have 2 questions:

1) Do you think that you should re-examine the usefulness of security tags, seeing as I walked out of the Blackpool SPORTS DIRECT (FY1 4QZ) with a tag still on an item without being acosted by your highly trained staff?

2) What kind of compensation will I receive for this error on your part? As you can appreciate - my football skills have depreciated markedly since I've had both ankles tethered together via the shin guards and the security tag.

Thanks in advance,

Doctor Duke Guy

PS - I have no receipt, and I threw away all the packaging.
From: stores customerservices
Date: 2009/7/31
Subject: RE: GUY 28/07/2009
To: Doctor Duke Guy

Dear Doctor Duke,

Thank you for your email.

our most sincere apologies to you for failing to remove a security tag from your purchase at our Blackpool store. As you probably know, we have the most competitive prices possible in our stores, and one area in which we try to keep prices down is in controlling store theft, by extensive use of these security tags, and innovative placing of them. This has on occasion caused problems when our cashier’s fail to locate them, and so we are currently in the process on installing detector pads in all our cash desks, but not all stores are yet equipped with this technology.

Following your complaint we have instigated a further review of our cashier training in respect of de-tagging purchases

I hope you will have sufficient confidence in us to continue to offer us your custom, and if you would like to take this letter with you to our store on your next visit, and introduce yourself to our store manager, he will offer you further apologies on behalf of his staff, and a discount off your next purchase as a gesture of our goodwill.

Once again, many apologies.

Kind Regards

S Massey
Sports Direct Customer Services


  1. Update: I took both emails to a SPORTS DIRECT store, and gave it to the manager - upon which I received a 20% discount on my purchases that day (which consisted of a England Football shirt, long-sleeved)


  2. Haha "acosted by your highly trained staff", Sports Direct security is usually an obese man with a limp :P